Online coaching · Worldwide
Leaner.
Stronger.
Faster.
- Build muscle
- Lose fat
- Live normally, perform like an athlete
Performance nutrition and strongman coaching from Will Clarke and Tiff Peters. We've coached everyone from Giants Live and World's Strongest Man athletes to novices going into their first comp.
Performance first.
The rest follows.
Built for serious training. Trusted at international and elite level across the world.
Nutrition coaching
Applicable nutrition that works around your life. Full meal plans laid out meal by meal with micronutrient breakdowns, supplement advice that saves you money, blood work read properly, and a coach who actually replies.
- Full meal plans with micronutrient breakdowns
- Weekly check ins through our custom app, adjusted off your data
- Blood work reviewed by Will (testing arranged at additional cost)
- Supplement protocol and mindset support
Strongman coaching
Programming and comp prep from coaches who compete at the top: hundreds of weight cuts delivered, national podiums, a world record. Event work, strength blocks and peaking, built around the kit and time you've actually got.
- Individual programming in our custom app
- Comp prep and peaking blocks
- Event and technique feedback on your videos
- Works alongside Will's nutrition if you want both
Pick your package
Performance Nutrition
The full nutrition package. 12 weeks of coaching with everything above: meal plans, check ins, blood work review, supplements, mindset.
- A welcome pack that covers it all: meal swaps, what's acceptable, what isn't, and exactly how we work
- Full meal plan built for you, with options for each meal if required
- Weekly check ins with proper replies from us
- One call a week if needed, over Zoom or WhatsApp
- Your blood work reviewed by Will
- Direct access to Will on WhatsApp
Go longer: 6 months £ · 12 months £
The All In
Everything in Performance Nutrition plus your training programmed by Will, built around your lifestyle and whatever kit you've got.
- Everything in Performance Nutrition
- Training programmed around your week and your kit
- The same welcome pack: meal swaps, standards, how we work
- One coach across the whole picture
Go longer: 6 months £ · 12 months £
Strongwoman Coaching
For novice and intermediate strongwomen: programming, event work and comp prep from a world record holder who remembers what starting out feels like.
- Individual programming in our custom app
- Event work and comp prep, first comp onwards
- Weekly check ins with proper replies from Tiff Peters
- Built around your kit, your gym and your week
Go longer: 6 months £ · 12 months £
One Off Meal Plan
Not ready for coaching yet? Get a plan built properly by Will, pay once and run it yourself.
- A short questionnaire so the plan fits your goal, your situation and the food you like
- Every meal laid out with 3 options to choose from
- Macros, vitamins and minerals checked gram for gram against UK reference intakes
- Supplement advice, food first
- A branded plan pack covering swaps, the weekly shop and eating out
- A clear guide to track your progress and adjust the plan yourself
Coaching adds weekly check ins and WhatsApp access to Will.
Strongman coaching with Will Clarke for competitive athletes, open class and weight class alike: programming, comp prep, and the cut itself when there's a class to make. Priced on what you need, so get in touch and tell him the comp.
EnquireEvery coaching plan runs with a 30 day cancellation policy.
Not sure what fits? Send a message and you'll get a straight answer, including if it's the cheaper option.
Coached by people who compete
Will Clarke
Nutrition and strongman coach. Competing U105 strongman, multiple national podiums.
Will spent 16 years in senior corporate roles before coaching full time, and he's a dad. He understands the nuances of life: the long weeks, the travel, the evenings that vanish, and how to keep training and nutrition standing through all of it. He coaches open class and weight class athletes alike, with hundreds of successful weight cuts behind him, and when there's a class to make his job is the same every time: to the class, strong, healthy and on time, on nutrition that holds up in real life rather than on a spreadsheet. He reviews all clients' blood work and implements supplements to mitigate any risk based on lifestyle or “supplement” use.
Tiff Peters
Strongwoman coach, aka Tiny Strong. Deadlift world record holder, lightweight masters, with multiple national podiums in different weight categories.
Tiff Peters holds the deadlift world record in the lightweight masters, has national podiums in different weight categories, and competes at world level. She coaches novice and intermediate strongwomen the way she preps herself: measured blocks, honest feedback on your lifts, and peaking that arrives on the day it's supposed to. If you've got your first comp date, she'll build the road to it.
Wear the badge
LSF Performance kit, printed properly. Delivery is added at checkout.
Sizes are picked at checkout. Until the shop links are live, the buttons take you to the enquiry page and we'll sort it by message.